eBooks change everything
eBooks change everything. What are we doing to capture this massive market? I’ve thought for some time that we should be marketing in airports, at train stations, in public places. With ubiquitous free wifi we can get out of the library building and into the spaces where people are. If we say that eBooks are great for travellers, then we should place our product at their point of need.
Stuck at the airport waiting for a flight? Download an eBook.
Well over your 24kg bag limit and had to leave your novels at home? Download an eBook (or eMagazine).
If any public libraries are getting their eBook marketing out there in innovative ways, I would love to hear your ideas.